Idea Napkin
1) YOU. Due to the fact that I am a fairly intense people pleaser and enjoy listening to other's thoughts, I think that I could help my t-shirt company to be very responsive to the general public's likes and dislikes in order to create products that will sell best. My skill set would also include my creativity. Despite not being able to actually draw, I can articulate what I believe would look cute or trendy as a t-shirt and then have someone who is better at actually drawing create the design. As far as aspirations, if I were to start the company, I think that it would fit into my life as a central point. I
would love to be able to do something that I actually care about as opposed to doing something that requires me to just carry out mindless tasks.
2) What Are You Offering to Customers? I am offering customers an opportunity to purchase better quality and more affordable t-shirts. They have the option to get "like-vintage" clothes without the hassle of going to the thrift store. Furthermore, they can find trendy, cute tees in one easy to access place.
3) Who Are You Offering It To? They key demographic for my company would be young people, specifically those ages 14-early 20's. It would cater to those with a similar short of punk rock style and would produce new designs monthly or so. For all the customers, their main concerns would be quality, affordability, and style.
4) Why Do They Care? Customers care because they want high quality shirts but dont want to break the bank. Plus, with a resurgence of a 90's sort of style aesthetic, trendy vintage inspired tees are in demand right now. Following this sociocultural trend, I think that customers would care for a company which specialized in shirts focusing on this atheistic.
5) What Are Your Core Competencies? My company would be different from all other t-shirt companies specifically because we aren't vintage, we are vintage-like. This would keep costs down as we wouldn't have to go through the time and trouble of thrifts as some companies with a similar vision do, rather we could just focus the design process and the quality. Furthermore, we would put a heavy emphasis on the quality of the shirts. The company would emphasis the fact that our clothes won't fall apart after one wash.
Reflection: I believe that these qualities fit together as many of them overlap and correspond with each other. The customer who I'm trying to cater to is the one who would most frequently experience the problem of low quality or too expensive t-shirts. I think that, for the most part, my inability to actually create art might be an issue in a company with a heavy emphasis on design. However, I think that if I were to get a partner who could put my thoughts into actual creation it would work out.
2) What Are You Offering to Customers? I am offering customers an opportunity to purchase better quality and more affordable t-shirts. They have the option to get "like-vintage" clothes without the hassle of going to the thrift store. Furthermore, they can find trendy, cute tees in one easy to access place.
3) Who Are You Offering It To? They key demographic for my company would be young people, specifically those ages 14-early 20's. It would cater to those with a similar short of punk rock style and would produce new designs monthly or so. For all the customers, their main concerns would be quality, affordability, and style.
4) Why Do They Care? Customers care because they want high quality shirts but dont want to break the bank. Plus, with a resurgence of a 90's sort of style aesthetic, trendy vintage inspired tees are in demand right now. Following this sociocultural trend, I think that customers would care for a company which specialized in shirts focusing on this atheistic.
5) What Are Your Core Competencies? My company would be different from all other t-shirt companies specifically because we aren't vintage, we are vintage-like. This would keep costs down as we wouldn't have to go through the time and trouble of thrifts as some companies with a similar vision do, rather we could just focus the design process and the quality. Furthermore, we would put a heavy emphasis on the quality of the shirts. The company would emphasis the fact that our clothes won't fall apart after one wash.
Reflection: I believe that these qualities fit together as many of them overlap and correspond with each other. The customer who I'm trying to cater to is the one who would most frequently experience the problem of low quality or too expensive t-shirts. I think that, for the most part, my inability to actually create art might be an issue in a company with a heavy emphasis on design. However, I think that if I were to get a partner who could put my thoughts into actual creation it would work out.
I think your idea about customizing T-shirts with an affordable cost is great because it benefits college students who choose to make their own style and come from a better quality. Focusing the design process and quality would raise supply and demand and not ruin T-shirts after wash uses.
ReplyDeleteI love the concept not only for girls but also for guys. Too many times my girlfriend, sister and friends go into my closet and steal my t-shirts. It is funny that they are so expensive for women and so cheap for guys. The customization of the shirts is a huge bonus that will sell tons I think.
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